Azim Hasham Premji's Value-Based Leadership

            
 
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Case Details:

Case Code : LDEN051
Case Length : 14 Pages
Period : 1998-2007
Pub Date : 2007
Teaching Note :Not Available
Organization : Nine Dragons Paper Holdings Limited
Industry : Packaging
Countries : China

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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Excerpts

Background Note

Premji was born on July 24, 1945 in Mumbai. His father, MH Premji, was a businessman. Premji was forced to quit Stanford University, California, US where he was enrolled as a student in order to take over his family business in the year 1966. His family owned Western India Vegetable Product (Wipro), located at Amalner, Maharashtra, manufactured vanaspathi , edible oil and related products...

Leading by Example

In July 2007, BusinessWeek nominated Premji as one of the top 30 all time great entrepreneurs in the world, along with Bill Gates, Michael Dell and Oprah Winfrey. He was the only Indian to be nominated to this list (Refer Exhibit IV for the complete list).

The magazine said, "After making the company profitable and expanding from food oil to other consumer goods, Premji led Wipro into the nascent tech economy in the 1970s. Premji is also a hands-on manager involved in day-to-day operations, even making sales calls himself." ...

Leadership and Entrepreneurship Case Studies | Case Study in Management, Operations, Strategies, Leadership and Entrepreneurship, Case Studies

Striving for Excellence

Over the decades, Premji impressed business leaders worldwide with his honesty, financial discipline, and ability to attract top professionals. Jack Welch, Former CEO, General Electric Company, who had worked with Premji as both a partner and a customer said, "He does business straight, eyeball to eyeball."...

Contributing to Society

In January 2001, Premji established the Azim Premji Foundation (APF), a not-for-profit organization. The initial corpus for the foundation was provided by Premji himself. The foundation's mission was: "To significantly contribute to quality universal education as a foundation to a just, humane and equitable society."...

Looking Ahead

During the early 2000s, the Wipro growth strategy was mainly based on acquisitions...

Exhibits

Exhibit I: Forbes List of the 10 Richest Indians (2007)
Exhibit II: Wipro's Revenue Statement
Exhibit III: Wipro's Vision and Core Values
Exhibit IV: BusinessWeek's Thirty all Time Great Enterpreneurs
Exhibit V: Leadership Qualities Defined at Wipro
Exhibit VI: Wipro's Life Cycle Stage Development Plan


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